I bridge commerce and community as an executive, consultant and board member.
I thrive at the intersection where these worlds meet, driving impactful and measurable success.
CAPABILITIES
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Stakeholder communications & management
Event & project direction
Strategic solutions
Community engagement
Impact report writing
Brand & creative development
Asset & content creation
People, Culture &Transformations
Administration
EDUCATION
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GRADUATE CERTIFICATE, SOCIAL IMPACT
Swinburne University of Technology, 2019-2023​
GOVERNANCE FOR NOT-FOR-PROFIT DIRECTORS
Australian Institute of Company Directors, 2018
BA, PUBLIC RELATIONS & COMMUNICATIONS
RMIT, 1996-1998
VCE
Wesley College, 1995
MENTAL HEALTH FIRST AID AUSTRALIA
Accredited Mental Health First Aid Officer, 2022
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BOARD POSITIONS
GIANT STEPS MELBOURNE
2016 - Current
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A school for children and young adults on the Autism spectrum.
An active role directing fundraising strategies (annual target of $1-2M), end to end event management, donor and stakeholder engagement.
Currently a lead on a large government grant building project for $13.9M secured from the Federal Government due for completion early 2025.
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FLYING FOX
2017 - Current
Flying Fox exists to provide fun social opportunities for people with disability. Member of the Fundraising and Property Committees, this active role also includes strategic stakeholder management, transformation projects and direction and mentoring junior members of the team.
EXPERIENCE
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PORTFOLIO CONSULTING
2008 - Present
Working closely with each organisations unique needs and stakeholders to develop strategies and initiatives with the greatest impact.
Developed strategic communications and community initiatives to achieve organisational mission or goals.
A few clients and key results included :
A-Esque - successful brand launch. Consumer and stakeholder engagement .
River Capital - reimagined collateral and messaging delivered inline with stakeholder events.
WeAreDigital - staff engagement and community impact programs.
MIMCO
2003 - 2008
MARKETING & BRAND DIRECTOR MEMBER OF THE EXECUTIVE TEAM
Part of the project and Executive Team that successful sold Mimco to Private Equity group, Gresham, in 2007 for a reported $45M.
Responsible for building the brand that has become a well recognised and often referenced marketing and brand strategy for Australia’s leading fashion accessories brand.
Project managed rapid retail expansion from 2 stores to 26 at time of sale in addition to a national David Jones roll out.
Managed and delivered retail company calendar including staff training, brand and communications activations and digital platform.
SPIN COMMUNICATIONS & EVENTS
1996 - 2003
ACCOUNT DIRECTOR
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Senior member of the production team of Mercedes Australian Fashion Week, Melbourne Spring Fashion Week, L’Oreal Fashion Festival and numerous independent fashion shows and tactical marketing events including Tropfest and the official launch of Federation Square.
Commenced career as Account Coordinator in the PR team working on a variety of brands from FMCG to global luxury leaders.